Marketing in today’s new reality requires a completely redesigned approach to brand positioning and brand building. Between omni-channel retailing, shifts of power from manufacturer to retailer, media proliferation, a more individualized consumer/shopper who demands personalization, and increasingly wider usage of digital, social and mobile technologies, brand strategies have to be renewed to be relevant today. Much of what was taught in business schools and brand management companies just a few years ago is now obsolete. Phoenix Strategic Advisors has designed a proprietary methodology for building brands in the “New World” of retailing.
Typical Questions We Help our Clients Answer
- How can we build brand equity in a digital world?
- How can we better control the brand experience in an omni-channel environment?
- What is the optimal balance between traditional and new media?
- How can we better integrate brand building efforts between the manufacturer and the retail/distribution partners?
Our Approach to Brand Building in Today’s Marketplace