Howard has over 35 years of business strategy and brand building experience in the consumer products industry. He has a track record of growing established brands, reinventing mature brands, and launching successful new products. Most recently, Howard was SVP of Global Marketing & Customer Solutions at John B. Sanfilippo & Son (JBSS), a family run producer of branded and private label nuts and trail mixes. At JBSS, he re-launched the Fisher baking nuts brand, taking it from a distant #2 in its category to the market leader. Prior to JBSS, Howard spent over 20 years at Kraft Foods in marketing, finance and strategy roles. At Kraft, Howard grew established brands such at Kraft salad dressing, while also launching new products such as California Pizza Kitchen frozen pizza. Howard serves on the Advisory Board of Audira Labs, and executive coaching and leadership development company, and the Board of Directors of Marklund, a non-profit. Howard earned an MBA in marketing and finance at the University of Chicago and his BA in business at Rutgers College.