Paula Leaf has over 25 years of experience serving the consumer packaged goods industry.  She spent the majority of her career at IRI/Circana as a senior account lead for several of the firm’s marquee CPG and Retail accounts.  Paula is a proven business developer, CPG thought leader and expert in integrating behavioral and attitudinal consumer and shopper data to uncover new avenues of growth and profitability for brands and categories.  Paula also has experience with leading retailers’ accelerator programs, helping up and coming brands gain access to and success with national retailers.

Paula currently serves on the board of Morningside Women’s Club in Minneapolis focusing on Program Management. Paula holds an MBA from the University of Minnesota’s Carlson School of Management.