What's the situation?

• Market leader
• Slow category growth
• Single category player
• Sought to accelerate growth, improve profitability and drive up company valuation

What's our approach?

• Proprietary qualitative and quantitative research on consumer’s unmet and emerging needs in footwear
• “Voice of the customer” analysis to identify changing retailer buying behavior in accessories
• Identified key demand gaps and adjacency growth platforms: Foot health, après sport, and non-footwear accessories with comfort benefits
• Rigorous economic modeling to prioritize highest potential growth platforms

Show your work: the results

• Positioned brand to “own” Comfort
• Identified two new growth platforms: Shoe Inserts (FootPetals acquisition) and handbags to accessory buyers  (Baggallinis acquisition)
• Created new revenue stream by licensing out the Dearfoams name in sleepwear category
• Created omnichannel strategy using brand variants to manage conflicts.  Successfully gained entry into Club and Walmart
• Realigned the company into three separate entities with very tailored growth goals:  Private Label, Licensing, and Branded businesses  
• Successful exit: Business purchased by Mill Road Capital for over $18 a share

Adjusted Stock Price More than Doubled After Implementing Strategy